Why Golf Fitness Industry Leaders Are Now Sharing Their Secrets
Over the years we’ve been asked, on many occasions, to offer a course on how to Get New Clients in the Door but we resisted. For many years our company was reluctant to give out proprietary information and methods on how to create new golf fitness clients to build a golf fitness business. We had ourselves believing that if we shared this valuable information we would just be creating our own competition; And we wanted the entire market to ourselves! Boy were we wrong – after many discussions with other golf fitness leaders, we all came to the conclusion that if we just worked together to educate the public, then the industry will grow larger than all of us can ever service… and that is exactly what is happening now. So if you feel that you just can’t get your golf fitness business going, you will need to know that the industry leaders are doing their part by offering you their own “proprietary” information. Now the challenge for you will be to see how closely you allow yourself to follow plans and ideas developed by someone other than YOU.
Why Having a Great Golf Fitness Program Isn’t Enough
In my last blog article, “Mistakes to avoid when building your golf fitness business”, we talked about the things NOT TO DO to have a successful golf fitness business. This time we will discuss the actions you would want to “Do” to build your Golf Fitness Business. But this time I would like to include a challenge to you. Yes, you can have the greatest golf fitness training program or exercises or even the greatest golf fitness training aids which allow you to give yourself the label of “Golf Fitness Trainer”… But, simply having the best golf fitness routine for people still won’t dramatically increase the flow of new golf fitness clients in your door. You either need to create your own marketing plan or be willing to actually FOLLOW a proven successful step-by-step marketing plan that helps you do this. In either case, once you choose your plan you’ll have to commit to JUST DO IT!
What’s Coming: Building a Continuous Golf Fitness Client Base
The Golf Fitness Business Challenge: Will You Be in the Small Percentage?
Over the next few weeks, I will be sharing the secrets to our trade in terms of developing a continuous client base that will help you build a solid golf fitness business. I encourage you to feel free to send comments and questions on subjects or ideas mentioned. Also feel free to comment on your own successes to bringing new golf fitness clients in your doors! We will be referring to our built-in resource of several decades of experiences when answering all of your questions. If you’re already feeling the pressure of an empty pipeline, there are proven solutions for struggling to get golf clients that can help you gain traction while you work through these steps.
My challenge to you:
We have been offering this information to physical therapists, chiropractors and personal trainers alike. We have also offered this info to trained exercise professionals of all types and what I have found is that a small percentage of these folks will actually use these proven ideas while the larger portion of these people would rather sit back and allow the new business to find them. Understanding why most golf fitness businesses ultimately fail comes down to exactly this pattern – having the knowledge but lacking the discipline to consistently execute. And it doesn’t stop there – the second reason golf fitness businesses fail is just as preventable once you know what to look for. First decide if you want to create an image of difference between you and all the other “golf fitness guys” (and gals). The way to do this is to be THAT person that has the discipline to follow your chosen golf fitness marketing plan.
Your Mission: Test One Proven Idea and Report Back
Your mission (if you so choose to accept this challenge) is to actually work on one or two of these upcoming successfully proven ideas and let us know how it works out for you. Be that smaller percentage that actually takes this information and runs with it. If you’re ready to move beyond the challenge and into execution, our complete golf fitness business launch strategy gives you the step-by-step roadmap to do exactly that. In other words… JUST DO IT!
The Do’s to Building Your Golf Fitness Business
Build a Network of business friends whether you are getting your business off the ground or trying to grow your current client base, you will need help. As a matter of fact, you will be ASKING for help from these people, so the larger your network, the more help you will get. Always continue to build this network. As you grow this network, the real goal is to scale your client base with predictable business systems so your growth doesn’t rely on chance. Set a goal of adding 10 more business friends to your database every month.
Step 1: Build a Network of Business Friends Who Golf
Why is this important? Over the years, our research has shown that many business owners or directors, high level management and salespeople actually enjoy golf. And… if they don’t golf, chances are they know someone that does!
Step 2: Build a Database of Golfer Prospects
Anytime you meet a person that golfs (at any level; beginner to expert) you should attempt to get their contact information! At least their name and email address. This does not necessarily mean that this particular person will be your client, but it is very possible this person will know your next client.
Step 3: Find and Follow True Golf Fitness Marketing Experts
Build a database of golfer prospects. Anytime you meet a person that golfs (at any level; beginner to expert) you should attempt to get their contact information! At least their name and email address. This does not necessarily mean that this particular person will be your client, but it is very possible this person will know your next client. One highly effective way to rapidly expand this list is to run seminars to grow your golfer prospect list, putting you in front of multiple qualified contacts at once. In the next few weeks, we will be talking about implementing our secret weapon program that we call the “Buddy System”. For this program to work you will need to generate the 2 databases we have just talked about: 1.) network of business friends and 2.) Golfer prospects. Once these two databases are in place, the next skill to develop is converting your client base into recurring revenue – turning one-time golfers into long-term, loyal clients.
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