Lack of an Executable Follow-up Procedure
Although most people struggle with ways to get new golf fitness clients in the door, the follow-up procedure (or lack of one) has often been the biggest roadblock to success. If you’re still working on getting prospects through the door in the first place, check out your golf client acquisition solution before building out your follow-up system.
Learn how to follow up with your prospects, plan on making this one of your most important business systems, and your golf fitness business will grow.
Before diving into follow-up strategy, it helps to make sure you have the essentials for starting a golf fitness business already in place – because even the best follow-up system won’t save a business built on a shaky foundation.
People don’t intend to draw a circle without having the line come to a complete close…
So therefore:
“Close the Circle”
When relating this circle to your golf fitness business, that means having a clear plan to complete your process with every golf fitness prospect.
Here are some ideas on how to do this.
How to Build a Golf Fitness Follow-Up System That Closes the Circle
Create a Follow-Up System
Use a CRM, scheduling platform, or client management system that reminds you exactly when to follow up.
Today’s strong options for golf fitness professionals include:
- HubSpot CRM – free starter CRM with automation tools
- GoHighLevel – strong for lead follow-up and SMS workflows
- Trainerize – coaching + client management
- Calendly – easy scheduling and appointment booking
- Acuity Scheduling – great for consultations and reminders
- Google Calendar + task automation for a simple low-cost option
You can also use content to start the follow-up conversation – sharing a helpful tip, mobility drill, or article gives you a natural, low-pressure reason to reach back out.
Ask Permission to Follow Up Every Time
Every time you talk to your prospect, ask permission to contact them again.
Once they give you permission:
- Your call is no longer a surprise
- Your text is no longer intrusive
- Your email feels expected
- Your follow-up becomes professional
Done consistently, this permission-based approach is also one of the most effective ways to build recurring revenue through consistent client follow-up and turn one-time prospects into long-term clients.
Real-World Follow-Up Scenarios for Golf Fitness Professionals
Now let’s review some actual situations and how to handle them as the golf fitness professional.
By the way, I’m sure none of these scenarios ever happen to you… but if they do:
Keep in mind that mastering follow-up is just one piece of
building a sustainable golf fitness business – but it’s one of the most critical ones.
Scenario #1: Following Up With an Email-Only Lead
Before we dive in, if you’re finding yourself in this situation often, it’s worth learning how to get prospect contact info before you follow up so you have more options from the start.
“My lead only left an email so I have no way of contacting them except through email.”
Follow-up #1: Immediate Response (Same Day)
Send your first email thanking them for their interest and asking for the best day and time to speak.
Example:
Hi [Name], thanks for reaching out. I’d be happy to help answer your questions and learn more about your golf goals. What’s the best day and time for a quick call?
If you want to make this step even more effective, learn how to use lead magnets to trigger your follow-up sequence so prospects are already warmed up before your first email lands.
Prospect: No Response
Follow-up #2: 2 Days Later
Forward the original email and write:
Hello again, just following up to make sure you received my last email. I haven’t heard back yet and wanted to make sure it reached you. Please let me know either way.
Prospect: Still No Response.
Follow-up #3: 4 Days Later
Send:
Hello, back on (date) you contacted me requesting information on golf fitness training. Just wanted you to know I haven’t forgotten about you and I’m happy to help whenever you’re ready. Please let me know if you’d still like to connect.
The 6-Touch Follow-Up Rule: How Long to Pursue a Golf Fitness Prospect
This is a follow-up procedure that usually gets you an answer one way or the other.
At our company, our golden rule is simple:
We follow up until:
- They move forward to the next step
- They tell us NO
- We complete 6 touches (whichever comes first)
Most businesses quit too early.
Modern 6-Touch Follow-Up Channels
Today, follow-up should include multiple touchpoints – not just calls and email.
Use a mix of:
- Phone calls
- Voicemail
- SMS/Text
- Instagram DM
- Facebook Messenger
- LinkedIn Message
- Retargeting ads (optional)
People respond differently on different platforms.
Sample 6-Touch Follow-Up Sequence Template
Touch 1 – Same Day
Email or text thanking them and asking next step.
Touch 2 – Day 2
Phone call + voicemail.
Touch 3 – Day 4
Helpful email with tip, article, or mobility advice.
Touch 4 – Day 7
Instagram DM / LinkedIn message:
Hey [Name], just wanted to make sure you got my previous message. Happy to help if you still need anything.
Touch 5 – Day 10
Phone call again.
Touch 6 – Day 14
Final email:
Just checking in one last time. If improving your golf fitness is still a priority, I’d be happy to help. If now isn’t the right time, no problem at all.
Then archive and move on professionally.
Make sure to increase the number of days between touches as the sequence continues.
You can also apply the 6-touch rule inside your social media loop to keep prospects engaged across platforms between direct outreach attempts.
Scenario #2: Following Up With a Golf Prospect You Met at an Event
“You stretch out a golf prospect at an event and they agree to come see your place.”
For a deeper look at why consistent follow-up like this is the difference between growth and stagnation, see how follow-up prevents business failure.
Step 1: Promise to Send Follow-Up Stretches and Capture Their Email
First, PROMISE to send your prospect a printed or digital version of one or two of the stretches you had them do.
(If you have trouble making commitments – all you guys out there – just hold on. There’s an IMPORTANT reason to make this promise.)
Then ask for their email.
In the meantime, you can also build trust with prospects using social media content so they already recognize your expertise before you ever make contact.
Step 2: Ask Permission to Call and Schedule a Visit
At the end of your stretch session, ask permission to follow up with a phone call to see how their golf went and schedule a visit to your location.
Then ask for the best daytime number to reach them.
Once they give permission, you are no longer a bother to them…
But you MUST ASK PERMISSION.
Social media is one of the best places to build relationships that make follow-up permission-based before you ever pick up the phone.
Steps 3–6: Delivering Your Promise and Making the Call
This is VERY important:
Email the stretches you PROMISED to send.
Completion of your promise is what separates you from all the other trainers out there and is one of the best ways to create your Image-of-Difference.
Follow-up #4
Now make the phone call.
Prospect: Does not pick up
Follow-up #5
Leave a voicemail: Just wanted to make sure you received the stretches I promised to send you. I’ll try you again in a day or two.
(Are you getting what I’m saying here???)
Follow-up #6
Two days later, call again.
If they answer:
Start by asking if they received the stretches you promised.
Use the actual word PROMISED.
Then begin asking how their schedule looks for coming in to visit your location.
Master Follow-Up and Outperform 90% of Golf Fitness Competitors
If you become an EXPERT in following up with your prospects, you will be ahead of 90% of everyone else in your field!
Most people are not losing prospects because they lack talent.
They lose prospects because they lack systems.
To take it even further, create predictable systems that prevent business failure by building structure around every step of your follow-up process.
Try these techniques and let me know how things are going with you in your business.
Until next time… JUST DO IT!
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