in Event Marketingby Fran Rosario

How to Perform a Successful Seminar or Lecture

Step-by-Step Guide to Planning and Delivering Your Seminar

First step is to Plan to make events a success – Start with your goal of what you want to accomplish, then build the steps to get to your goal. If you’re looking to attract more clients through these events, it helps to integrate seminars into your golf marketing strategy from the very start.

  • Second step is to develop the lecture content. The MOST important part of this lecture is that your lecture is about your audience, NOT what or who you know, or how “good” you are (Pride goes in your back pocket). Of course, none of this matters without taking consistent action to grow your golf business – great content means nothing if you never commit to putting it in front of an audience.
  • Make sure you have a “Sign in” sheet where they can list their Name, Phone number and Email (This is KEY)! For strategies on how to collect prospect contact info at your events without resistance, there are proven approaches that make this step feel natural for attendees.
  • Hand them a coupon for a FREE consultation (of some sort) as a thank you for attending. Done consistently, these small touches are how you turn seminar attendees into a lasting client network.  

Key Topics to Cover in Your Golf Fitness Seminar Lecture

    1. The ideal Golf Swing – Optimal Performance vs. Maximum Safety
    2. Structure Governs Performance
    3. The Five Factors of Integrated Performance 
      • Body
      • Mind
      • Skills
      • Talent
      • Equipment

Experiential Demonstrations to Engage Your Audience

  • Prove the points with experiential demonstration. Make sure to relate the findings to each person’s golf swing via questions and demonstration: This hands-on engagement builds the trust needed to convert seminar attendees into long-term clients when paired with a strategic social media follow-up plan.
    1. Sway Test – discussion of direction of sway and relationship to swing balance and swing path
    2. Single Leg Balance Test – review of weight transfer
    3. Seated Spine Rotation Test – relate to shoulder turn
    4. Seated Hip Rotation Test – relate to reverse pivot, and loss of knee angles

Additional information to make your seminar as successful as possible: Most importantly, make sure you follow up after every seminar you deliver—the event itself is only half the equation.

Post-Seminar Follow-Up Tips to Convert Leads

  • Follow up on every lead and let them know you are calling to give them the opportunity to take advantage of the FREE consultation coupon they received at the seminar. They won’t come if you don’t ask! Having effective follow-up scripts that convert golf fitness prospects can make all the difference in turning seminar attendees into paying clients.
  • Keep leads that do not come in and use them for future event invitations and marketing. This is another way to BUILD YOUR EMAIL DATABASE. Businesses that fail to follow up with seminar leads consistently miss out on one of the most valuable assets they’ve already earned.
  • Be willing to do consultations at the Lecture. This on-the-spot engagement is one of the most effective ways to turn seminar attendees into long-term recurring clients and build a sustainable revenue stream from your events.
  • If your intention is to “sell” you will fail. If it is to outflow information you will greatly succeed. Once you’ve mastered that mindset, the next step is to systematize your seminar results for lasting growth so every event builds on the last.
  • Remember:   THIS LECTURE IS ABOUT YOUR AUDIENCE

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franrosario

Fran Rosario