What Not To Do When Building Your Golf Fitness Business

Why ‘What Not To Do’ Beats ‘How To’ Advice

As I read and review internet blogs on various business subjects, what I have been finding are messages from “experts” telling us “How To” do this and “How To” do that. As I think back throughout my many years of business experience I recall how difficult it can be at times to get people to ACTUALLY want to (or have the guts to) JUST DO IT!

In some cases, I found that people actually paid more attention to the things they were instructed NOT to do. There were times I would ask an employee what they would do in a specific situation and the answer would be: “I’m not really sure what to do for that but I can tell you what I’m NOT going to do”! And in other circumstances I might mention to a staff member what NOT to do and they would go ahead and try to do what they weren’t supposed to do, simply out of curiosity. Kind of like your young children having the urge to touch the stove top electric coils when they are on and have a beautiful hot red color that is attractive to them.

A Management Experiment That Changed How I Train Staff

These actions are enough to make any manager go crazy, but after a while I decided to explore these observations a little further. I would spend many weeks advising our folks on how to do things properly, then I would completely flip on my management style by only telling them what not to do… then I would quickly turn my back and walk away from them. What I found with most people I supervised is that If I wasn’t willing to give them an answer at that moment they would either spend a good amount of time asking their peers for help or they would finally come into my office asking me to clarify what I meant and can I give them information that would help them. Some might think that this would create an atmosphere where people become afraid to ask for help, but that’s not what happened in our business. All of a sudden staff members would gather around to share opinions on their current tasks, in lieu of gathering to talk about Monday night football or wedding plans. These same principles apply directly to how you approach how to build and grow your golf fitness client base – because getting clients requires the same kind of proactive, engaged thinking.

Building Your Golf Fitness Business the Right Way: Start Here

So in this blog article, we’re going to try something different. Instead of telling you the “How TO(s)” to Create, Build and Develop a successful Golf Fitness business, we’re going to point out the things you absolutely DO NOT want to do for your Golf Fitness business. Ignoring these common pitfalls for business owners will only be detrimental to a successful operation. Understanding why most golf fitness businesses fail is the first step toward making sure yours doesn’t.

15 Critical Mistakes to Avoid in Your Golf Fitness Business

• DO NOT…Overpay for print advertising
• DO NOT… Stop asking for help from current clients and friends  
• DO NOT… Stop Building a network of business “Friends”
• DO NOT… Stop getting expert opinions from people that actually know

Marketing and Spending Mistakes Golf Fitness Owners Make

• DO NOT… Stop learning (marketing has changed dramatically)
• DO NOT… Follow failure: Stop taking advise from people that aren’t successful at your type of business
• DO NOT… Surround yourself with people that aren’t as good at your business as you are
• DO NOT… Needlessly create your own system
• DO NOT… Have the belief that you’ve “arrived”. This is common amongst recent college graduates
• DO NOT… Think that more money spent equal more clients gained

Staff, Systems, and Client Experience Pitfalls to Avoid

• DO NOT… Have incompetent or poorly trained staff
• DO NOT… Treat your customers like a commodity.
• DO NOT… Have a lousy website (or no website at all).
• DO NOT… Sit there waiting for customers.
• DO NOT… Spoon feed your staff so they never have to learn to think.

The Most Common Mistake Golf Fitness Business Owners Make

Yes, there may appear to be many “DO NOT(s)”, but when you really read through this, you’ll find that they are all very logical. In my future blog articles, I will talk about examples of what happens when you decide to go against these logical rules as well as what previous outcomes have been by following these rules. If you want to dig deeper into what trips up most golf fitness entrepreneurs, take a look at why golf fitness businesses fail and how to avoid becoming another statistic.