Why Seminars Are a Powerful Golf Fitness Marketing Tool
FOLLOW UP! Seminars are a great way to create activity that can lead to new golf fitness clients whether you are currently in (the golf) season or in the “off season”. The reason I put “off season” in quotations is that some places in the country have no “off season”. Creating activity during golf season as opposed to your off season is the topic of an upcoming article, but for now let’s look at this activity of doing a seminar as an off season marketing activity. If you’re just getting started or looking to scale, seminars are one of the most effective strategies for building your golf fitness business with seminars as a core part of your growth plan.
Define What a Successful Golf Fitness Seminar Means to You
The first thing you will need to do is to make your own definition of what a successful seminar really is. For example: And as you define that success, it helps to expand your seminar leads into a full client strategy so every event moves you closer to your bigger business goals.
- Are you presenting to a group of people to educate them about a specific subject?
- Are you going to educate your audience on general information about “Golf Fitness”?
- Are you creating an added benefit for the leaders at the location you are presenting at?
- Are you trying to get people interested in your product? • Do you feel the need to be on a stage? (Just checking to see if you’re paying attention)
- Are you presenting so they come see you for your services?
How to Set Goals and Plan Your Seminar Strategy
When we (at our golf fitness company) look at ANY marketing activity, we create our ultimate goal first, and then list all the minor goals we can obtain along the way. In ALMOST every activity our main goal is to GET PEOPLE IN THE DOOR at our location. Our next step is to plan the event’s step that will get us to that main goal. So lay out the goal first then work backwards with the filler activities. But, the only way to accomplish our goal is to come up with a presentation that the audience is interested in. Which brings us to the realization of how important it is to ask your host (possibly your local golf pro instructor) what topics they feel is going to work for their members. If you want a deeper dive into structuring your presentation from start to finish, check out our guide on how to perform a successful seminar.
Key Tips for Presenting a Successful Golf Fitness Seminar
- Always have a sign-up sheet prepared so your attendees can fill in their contact information. That list is your most valuable takeaway from the event – once you have it, you can build predictable revenue from your seminar leads. To make the most of that list, learn how to collect prospect contact info at your seminar in a way that feels natural and gets results.
- The first name on that sign-in sheet should be your (or one of your helper’s) name with your phone number and email address listed following your name. This gives your attendees a guide to follow when they are writing their own information on the sign-in sheet. That sign-in sheet is the foundation of your prospect list – if you’re just starting out, our guide on how to build your golfer prospect database from scratch will show you exactly what to do with those names.
- Follow a planned outline to stay organized.
- Make your presentation INTERACTIVE! Have people stand and participate in a few stretches that pertain to your presentation.
Make Your Audience the Focus of Every Presentation
Most important: * Remember that this presentation should be all about your AUDIENCE. This is not about how good YOU are or the services YOU provide – it’s about what is in it for THEM. So, as you have heard from me before: Put your PRIDE in your back pocket! If you’re still building toward that stage, it’s worth reviewing what you actually need to start your golf fitness business before you step in front of your first audience.
And once the seminar wraps up, make sure you follow up with golf seminar attendees the right way – because that follow-up is where most golf fitness businesses either win or lose the client. Good luck!
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