Outcomes verses New Clients

Outcomes vs. New Clients: Which Should Golf Fitness Pros Prioritize?

This question is always fun… Some may say “it’s all about outcomes”, some say “it’s all about getting new clients in the door”! Which came first, the chicken or the egg???

Why Golf Fitness Trainers Focus on Outcomes Over Client Acquisition

Usually, I’ll find that the people actually providing the golf fitness services will swear that it’s ALWAYS the chicken – or about the outcomes you’ve gotten with your current clients. You know… the satisfied client gets you more referrals and becomes your spokesperson and on and on and on and blah,blah,blah (guess you can already tell that I’m on the side of the egg). Of course, when referrals do come, social media can amplify them into trusted referrals that convert prospects faster than ads — but only if you have a steady stream of new clients coming in to fuel that cycle. The marketing person feels that they can always do better by INCREASING the number of spokespeople by putting time into “Getting New Clients”. So which comes first??? You will have to decide on that for yourself!

The Case for Getting New Golf Fitness Clients First

When I converse with my trainer friends they tend to (almost always) put all their time towards learning how to provide better golf fitness training programs and services for the clients they FINALLY get. There is nothing wrong with continuing education in your fitness training field, and there are an unlimited amount of resources for you to accumulate this wealth of knowledge. Since my world is that of the professional marketer, for the purpose of today’s tip, we’re going to speak about the egg coming first, or how to get the client in so you can perform your expert golf fitness services to help them achieve “outcomes”. It’s worth understanding why chasing clients over outcomes leads to failure — because the real goal is building a business model where both work together.

Helping People and Making a Living Are Not Mutually Exclusive

Whenever I’m teaching the class “How to Get New Clients” most of the participants tell me they would love to just “help people reach their health and fitness goals” (in other words, “I would love to save the world”). The response I give them is that although this is a noble cause, would it be so wrong that you also learn how to bring new clients in the door AND price your services so YOU can actually make a good living while accomplishing your initial fitness goal of helping people? If you can pay your overhead AND make a comfortable income in the process, wouldn’t you be in position to help even MORE people achieve outcomes and become healthier. And one of the smartest ways to do that is to get more clients from content without more posting – so your marketing works for you even when you’re busy delivering results.

Why Golf Fitness Pros Need Sales and Marketing Training

Now let’s get to the point: There are plenty of courses to improve your golf fitness training skills… so now it’s time to find resources that actually help you get a prospect to want to become your client! While going to school for your training, how many of those fitness, health, physical therapy, chiropractic or massage therapy majors included a course in marketing, or in sales? I’m sure you will find the answer to be that it is probably a very small percentage. Therefore, find the right people and courses that can help you learn to “close” the prospect that is right in front of you, into a great client who will want your services for a long time. The better you are at the close, the faster you will become successful in your golf fitness business. Understanding why golf fitness businesses fail can also sharpen your focus on exactly which skills and habits to prioritize from the start.

How to Convert Golf Fitness Prospects Without a Hard Sales Pitch

What you can learn from great marketing and sales people is absolutely invaluable to your golf fitness business. For example: If you are stretching golfers at a local charity event., What EXACT words would you actually use to get the prospect to ASK YOU questions about your services rather than feeling like they are being grilled by your sales “pitch”. Or, what questions are YOU asking to control the conversation rather than allowing the prospect to control the conversation; successfully prying ALL your valuable knowledge for FREE… therefore they’ll never need your services! The real skill is learning to attract golf clients through relationships not hard selling – so they come to you already convinced.

Final Tip: Become the Professional Golfers Choose—Not the One Who Has to Sell

The most successful golf fitness professionals don’t rely on pressure or persuasion – they position themselves so golfers are ready to move forward on their own. That kind of positioning is also what allows you to create consistent and predictable business growth – instead of riding the feast-or-famine cycle that traps so many fitness pros.

Start building that advantage by choosing where you want to improve most: