Why There Is No Off Season for Your Golf Fitness Business
The #1 tip I can give you for the golf “Off Season” is to first REALIZE that although there may be an “off season” for golfing in your region, that doesn’t mean there is an off season for YOUR golf fitness business! The moment you believe that you also have an off season is the moment you will find your revenue decreasing. Find reasons golfers would want to see you during THEIR off season and create promotions targeted towards their situations, goals, and desires. In the northern states, golfers consider November, December, January and February as their off season and in the south, golfers look at May, June, July, and August as being the months they believe as undesirable golfing times. Throughout the country In our company, we have found their off seasons to be our busiest times of the year because most golfers are looking for programs that can help them for the beginning of their next “in season”. Therefore, plan ahead and come up with “off-Season” marketing activities and promotional pieces that can increase your business traffic. If you find yourself stuck in a seasonal mindset, it may be time to shift your thinking to grow your golf fitness business. Consistently showing up for your clients during every season is also one of the most effective ways to build long-term authority in golf fitness.
Off-Season Golf Fitness Marketing Ideas for Every Region
We will first begin with “Off Season” ideas that pertain to all regions of the U.S. Most of this country celebrates the upcoming Christmas and New Year’s holidays in one way or another. The promotions to start delivering to your database might have something to do with those times. Here are a few ideas as well as a sample of what we send out to our national database: If you’re still in the early stages of growing your practice, you may also want to explore strategies for building your golf fitness client base before diving into seasonal promotions.
- Christmas Special: Complete Golf Fitness Assessment (includes…) Regular price $200 Holiday special price $79.
- Golfer’s Dream Gift: Complete Golf Fitness Assessment (includes…) [same as above]
- Learn how to attain your New Year’s Golf Resolution with a FREE 20-minute Golf Fitness Assessment.
- Prepare for your upcoming golf season now with this FREE Golf Fitness Assessment.
- Golf Certificates for the Golfer.
- How to prepare yourself for your next season.
- What to do NOW for next season.
How to Turn Off-Season Promotions Into Year-Round Golf Clients
These are just a few ideas of how to promote during the “holiday” or winter/summer off seasons (depending on where you are in the country). Give these a try and let me know how they work for you. If you’re looking to expand your off-season reach even further, hosting educational events can be a powerful addition—check out our seminar and lecture execution guide to get started.
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